Social Media is the interaction among people in which they create, share, or exchange information on social platforms. Content will help your brand build trust, while also entertaining and educating your consumers about what you do and why you do it.
When you're looking to create content to build your brand consider:
1. Would you share this content yourself?
2. What are you trying to say?
3. Does the content align with your business goals?
4. Does the content add value to your audience?
Creating Content:
What is your main topic? Take that topic and break it into down into small pieces to create your content. Then you can use social media to drive customers to your main piece of content ( blog post, special offer, etc...) The content should add value to your customer and align with your business goals.
The main thing to remember it's not about your product or services on social media, it's about the customer. Building a community and relationships online is a long term commitment.
